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28 August 2014
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Organising the gig
Ticket Sales



Now is the time to decide how much you are going to sell your tickets for. There will need to be a bit of trial and error involved when we look to see if we have made a profit or a loss.

Crowds at a gigNow don't forget that we will need to set a nice round amount for the ticket price, but that will be inclusive of VAT. We will only get the amount with VAT taken off.

I am going to follow through the example of the Civic Hall, spending 80p per person on advertising. I decide to set the ticket price at £8 and book the band Spot the Dog. I will pay my staff £30 each for the evening. Let's see the effect.


Going back to check the data:
Total cost for Spot the Dog is £1691.00.
I will need 14 members of staff. That will cost 14 × 30 = £420.
Hiring the Civic Hall costs £700.
My total advertising spend is £337.40
My total costs are: £3148.40.

I expect to sell 357 tickets. That will make 357 × 8 = £2856 including VAT I will get 2856 ÷ 1.175 = 2430.6328298... My total income is: £2430.63

2430.63 - 3148.40 = -717.77
That's a loss of £717.77
Oh dear!


Now work out what profit or loss you would make at the assembly rooms, with the same assumptions. (£8 ticket price, £30 for staff and Spot the Dog on the bill). Some of the figures you have already calculated in the previous exercises have been entered in for you.

Total cost for Spot the Dog is £1691.
I will need members of staff.
That will cost £ 
Hiring the Assembly Rooms costs £ 
My total advertising spend is £ 
My total costs are: £


I expect to sell tickets.
My total income is £ 


That's a of £ 







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