Super casinos | | Super casinos - the way ahead for Blackpool? |
In Blackpool's heyday, families would flood the famous beach, and stay in hotels and guest houses for a fortnight.
Today - with cheap flights and more choice - the town is looking a bit frayed round the edges.
Blackpool is still Britain's number one holiday destination but it's struggling to retain that title. Twenty years ago, 17 million people came to the North West's capital of fun. In summer 2007 it's expecting just 10 million to grace its promenade and beaches.
The town's lowest moment to date probably came when the Labour Party said that it wouldn't hold its annual conferences in Blackpool any more - even though it had been coming to the Winter Gardens since Ramsay MacDonald was Prime Minister in the 1920s.
But Blackpool has an ace up it's sleeve - it plans to transform the town into the British Vegas. Regenerating Blackpool In the British casino game it's all about winning the regeneration argument and leading with a strong hand. The better case a town can make for revitalising itself, the better chance there is of it winning the one licence that's currently available for a money making super-casino.
Doug Garrett, Chief Executive of ReBlackpool, explains his vision for the future: "We have aspirations in Blackpool for a cluster of casinos. "We've always said that we believe that the mass that can be produced where you have a number of these together - and all of the elements around them - will help regenerate the town. "Our aspirations are for many more than one."
Viva Blackpool?
So what could the future hold for Blackpool, and who's going to make the money if the super casino comes to Lancashire?
There would be no jackpot limit on the 1,2000 slot machines, and the casino would create about 7,000 jobs.  | | Viva Las Vegas - will Blackpool rival its success? |
However, large swathes of Blackpool's buildings would be demolished to house the complex.
Inside Out visits Las Vegas to get a glimpse of what the future could hold for the Lancashire town With its themed hotels and famous strip, Las Vegas is one of America's premier tourist destinations.
We visit one of Vegas' iconic hotels - The Flamingo - which boasts a staggering 3,600 rooms. It is owned by Harrahs, the world's biggest casino operator who've announced they're willing to spend £400 million on a gambling entertainment complex in Blackpool.
A casino like Flamingos takes between several hundred thousand to $1 million a day- gambling is big business. Dealing a strong hand
Staff training is all-important in the casino business, and Blackpool is anxious to get ahead of the competition.
The UK's first Gaming Academy to teach trainee croupiers the tricks of the trade has already been opened in the town.
And even if the town loses the super casino bid, the students will still come out on top because wherever the new casinos are, they'll need croupiers. Colleen McLaughlin, Gaming Academy Manager says: "We teach them how to deal five games which are blackjack, roulette, three card, five card poker and punto banco. "And we also talk to them about the gaming environment so we fully prepare them for the casino industry. "We talk to them about the legal aspects of the job and what's expected of them customer service wise, so we try to give them a full overview really of the industry that they're going into."
If successful, Blackpool wants to give over half of the casino jobs to local people.
But it's not all about gambling - the huge planned mega resort will also have entertainment and shopping.
In 2006 - for the first time - Vegas made more money from retailing than from gaming - Blackpool hopes to cash in too. Las Vegas has also been hugely successful in using gambling to attract tourism and new money to regenerate the area. The chips are down...
Blackpool faces strong competition in its bid for the super casino crown. Rival super casino bids | * Blackpool * Manchester * Sheffield * Cardiff * Newcastle * Glasgow * Greenwich
Blackpool was voted the number one choice for Britain's first super casino in a poll of 1,036 people carried out on behalf of the resort and presented to the Casino Advisory Panel (Sept 2006). According to the survey, 38% of people said Blackpool was their preferred choice, followed by Greenwich (14%), Manchester (10%), Glasgow (6%), Sheffield (4%), Newcastle (4%) and Cardiff (3%). |
Amongst its opponents is nearby North West rival Manchester. But Blackpool is confident that it has a strong hand. It believes that the casino will be the catalyst to transform the area from a resort in decline into a resort with a world-class future. However, not everyone is convinced that a super casino is a good thing. Critics of the bid say that it could lead to a rise in gambling addicts and crime.
One thing's for certain - there won't be a decision on the super casino until 2007.
Until then the chips are still down and there's everything to play for and Blackpool hopes to have a few aces up its sleeve. Links relating to this story:The BBC is not responsible for the content of external websites |