Is Internet-based drama something that you're keen to explore?

Absolutely. Look at it this way - if they made a live-action television series and showed it on BBC1, the potential audience is, what is it, 57 million, in the UK? Now that would presume that every single person in the UK is going to watch it, and we know that's not going to happen. If you put it on the web, the potential audience is six and a half billion, is that right?

So obviously we're very pleased to be pursuing things on the Internet, and with the new technology and with the animators who are working on this, I think it's going to look great.

We have in mind interactive elements [for the] website - so that people can become a part of this fictional world that we're creating and the mythology, and enter into it almost in the same way that they would enter into a game like Everquest.

I think the potential is absolutely enormous, and so I think the Internet thing is cool. Frankly, if they did do live action television, I'd want to bring back every single person who's in the cast, though.