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Nick Ashley with a Laura Ashley dress
Nick Ashley with a Laura Ashley dress
Country :: the icons

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Nick and Jane Ashley's childhood

The family of Laura Ashley reminise on growing up in a creative household

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The beginning of Laura Ashley

Nick and Jane Ashley tell the story of the the company's humble beginnings

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Laura Ashley's blouses

Nick and Jane Ashley talk through the best selling blouse from the Ashley label

Laura Ashley

The first designer to indulge our traditional obsession with florals was Laura Ashley, who believed that inside every urban woman was a country maiden waiting to get out. Her clothes took Edwardian period costumes and gave them a hippy twist and she engendered floral revolution. This was pastoral chic for working women who'd never got their hands dirty down on the farm.

Swimming against the tide of rising hems, she rejected the 60s with chaste maxi dresses and proved there was still modesty left in the country-loving townies.

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