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The casuals were obsessed with designer labels but the look wasn’t dictated by a media trend. The style evolved on the football terraces and would change rapidly and regionally; it was all about keeping up with the tribe and impressing your mates.
Despite Britain being in a period of financial depression when the casuals appeared, they made sure they had the money and clothes to keep up with the styles sweeping Britain’s streets. Features of the Casual look changed swiftly, but encompassed:
Our Casual dresser:
Jay Montessori is a Tranmere supporting casual from the 80's. Jay now works in the fashion business and is currently curating an exhibition of casual gear to be opened in Liverpool later this year.
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