
India cashes in on Twenty20 global appeal
- 20 Feb 08, 10:27 AM
It does not take a genius to work out how mad India is for its cricket.
But a new international Twenty20 league, the Indian Premier League, has raised the stakes even higher with $800m (£411m) being spent on TV rights for a 59-game tournament in April, featuring eights teams comprising many of the world's top stars and young Indian players.
On Wednesday in Mumbai, the hotly contested auction for the players was held and hundreds of millions of dollars were flying around in a secure bidding process to capture the services of cricketers such as Mahendra Dhoni, who went to Chennai for $1.5m (£771,000), Australia's Andrew Symonds, who cost Hyderabad $1.35m (£694,000), and Sri Lanka veteran Sanath Jayasuriya, who Mumbai forked out $975,000 (£500,000) for.
It was like a high stakes fantasy cricket game with Monopoly money all rolled into one - except it was for real...
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