What's in a name?
- 26 Sep 07, 02:04 PM
The Andrew Marr Show started a new run a couple of Sundays ago: Same set, same format, same 9am start time on BBC1, same energetic presenter. And there's a strong line up of guests.
But there is one change from the last run. The programme was always referred to - internally and externally - as The Marr Show or The Andrew Marr Show, though the formal name was "Sunday AM". The title we devised when the programme launched was perhaps a bit subtle.
Andrew Marr's profile has risen following his successful modern history series, so in the interest of clarity and distinctiveness we'll refer to our Sunday morning programme formally in future in the same way as it's always been described informally. Out with "Sunday AM". In with "The Andrew Marr Show". Big Deal? No. (Sorry Hugo)
The AM logo will remain in the titles as before and I doubt if one in a hundred viewers will notice that we’ve changed anything. Now if we had scrapped the silly little car at the start, or changed the theme music, that would have caused outrage!
Barney Jones is editor of The Andrew Marr Show
