Media Brief

I'm the BBC's media correspondent and this is my brief selection of what's going on.

Ofcom has ordered BSkyB to cut the price it sells Sky Sports 1 and 2 to its rivals. Sky has said it will challenge the ruling. BT says it doesn't go far enough according to the BBC and the Financial Times.

Freeview says its move into HD means sharper pictures will reach the mass market. Half of all homes will be able to receive HD signals by the time of the World Cup. The Telegraph report that Freeview is launching a £6m ad campaign.

The editor of Radio 4's Today is under fire from listeners for suggesting on Feedback that women aren't tough enough to present the programme according to the Guardian. They respond on the Radio 4 Blog.

The Liberal Democrats have launched a spoof advertising campaign attacking the two main parties reports the Guardian.

The government's proposals for a National Care Service in England are given short shrift by the papers as reflected in the BBC newspaper review.

Links in full

BBC | Sky told to cut wholesale prices by regulator Ofcom
Ben Fenton | Financial Times | BSkyB ordered to sell sports to rivals
Urmee Khan | Telegraph | Half Freeview HD viewers covered in time for World Cup
John Plunkett | Guardian | Today editor under fire over comments on female presenters
BBC | The Feedback listener panel tackles Today
Mark Sweney | Guardian | Lib Dems target 'Labservatives' with guerilla advertising
BBC | Newspaper review