It's Jamie vs Boris all over again
A while back this blog had a big scoop.
It brought the Conservative party conference at Bournemouth to a standstill, as Boris Johnson had to explain my reporting of his critical comments at a fringe meeting about the TV chef Jamie Oliver.
Mostly it got huge attention because it had been a very slow conference season, but partly because Boris found he'd bitten off more than he could chew by taking on "Saint Jamie" on such a sensitive issue. But now the tide appears to have turned.
In Brighton this week new Conservative Health secretary Andrew Lansley was happy to put his doubts about the healthy eating programme on the record.
But what has really changed? Do we care less about childhood obesity? I think not. Is Jamie less popular? His books still sell to a loyal audience.
Perhaps it's just the perception that Jamie is part of a nanny-state, tick-box solution that can now be dispensed with.
Mr Lansley said it was time to move away from hectoring people to lead healthier lives.
"If we are constantly lecturing people and trying to tell them what to do, we will actually find that we undermine and are counterproductive in the results that we achieve.""Jamie Oliver, quite rightly, was talking about trying to improve the diet of children in schools and improving school meals, but the net effect was the number of children eating school meals in many of these places didn't go up, it went down.
"So then the schools said 'It's OK to bring packed lunches but we've got to determine what's in the packed lunches, we've got to decide what's in the packed lunches.'
"To which the parents' response was that they gave children money and children are actually spending more money outside school, buying snacks in local shops, instead of on school lunches."
He said then people had said shops near schools must be banned, adding: "Actually, where do we end up with this?"
Jamie Oliver himself rejected the criticism as a simple case of a politician looking for a cheap headline, and he was backed by the experts.
Professor Alan Maryon-Davis, president of the UK Faculty of Public Health, suggested the comments were unfair.
"I find it deeply distressing. I think what Jamie Oliver did was excellent. The whole thing managed to improve school meals and pushed the government into investing more money into them.
"Of course, we could probably do a little less nagging, but you still need to nudge people. It is about creating the right environment so healthy choices are easier to take as well as encouraging them to change their behaviour."
Public health experts say just a little bit more public money, just a tightening of the regulations and the schemes will succeed. You shouldn't judge by the few schools who haven't met the highest standard.
But you get the impression that's a line of argument that, in my grandmother's words, "won't butter many crumpets" with the new government.
Times are tight, and even schemes to trim waistlines are going to have to be cut back.








Welcome to the hustings! I'm Peter Henley, the BBC's political reporter in the south of England. From parish councils in Sussex, to European politics in Oxford, this is the blog for you.