Names matter
In the office right now we're trying to work out the title that we'll use on screen for part of South Today's election coverage. It's a game that's both amusing and tortured.
I started with "Real Life Election" or perhaps "This Is My LIfe"? We always try to get away from too much Westminster spin, and the trick this time is to front up each piece of policy analysis with a real person's story about what's at stake for them - from the street terrorised by ASBO kids to the University Vice Chancellor keen to put up fees.
The next suggestion "The S Factor" works when you use the S on a compass for South. We'll be as locally focused as possible. So "Southern Discomfort", "Mouth of the South", even "South of Westminster" were tossed around this morning.
We also tried "Policy Roadtest" "Tell me Straight" and "Tales of the Unconvinced".
On Twitter (@peter_henley if you tweet) helpful suggestions included "Loony Tunes" "Honest Gov I'm not lying" "A Triumph of hopelessness over lack of expectation".
You can see why this particular task is fun and frustrating at the same time. The Graphic Designer wants an answer soon. Any ideas?
Welcome to the hustings! I'm Peter Henley, the BBC's political reporter in the south of England. From parish councils in Sussex, to European politics in Oxford, this is the blog for you. 
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