Can they get the message out on the Tube upgrades?

London Underground has admitted that in the past it hasn't communicated very well with travellers about the scale and the complexity of the Tube upgrades.

To tackle it, part of the plan eventually is for localised updates about what's been done, for example, over a weekend.

I noticed these new adverts in the Evening Standard last night and on the Tube itself.

This is probably the start of a new advertising campaign by LU who are trying to get its point across that the upgrades are necessary.

They are trying to make the point that the upgrades will involve considerable disruption at some stage but in the end the rewards of more frequent faster trains will be worth it.

Convinced?

UPDATE: 14:45 GMT

Just had a call from the TfL press office.

Yes, they are part of the new campaign, however the real aim of the adverts is to point people to the website.

TfL also outlined the costs for the campaign which are £300,000 on production and development, and £300k on the advertising.

The real detail on the upgrades is now on the TfL website including films and a plan of the works line by line and details of the weekend closures. There is also a weekend closures email.

Here's also the full upgrade timetable (PDF). Screengrab below.

Follow me on Twitter: @TomSEdwards

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