Medal hopes in credit thanks to team effort
You can usually tell something is a good idea when lots of people tap you on the shoulder to point out that it was their idea first.
It was a bit like that in Stratford on Tuesday when yours truly, a healthy smattering of fellow hacks, assorted top brass and 47 Olympic and Paralympic hopefuls assembled to mark the launch of "Team 2012", a joint venture to raise funds for Team GB's London war chest.
That £304m chest, you may recall, was about £50m light after government attempts to raise money from the private sector - the "third stream" - raised precisely zilch. Not only was this a bit embarrassing, it also left lots of London 2012 dreams in limbo.
Eight Olympic and four Paralympic sports, all initially told to ramp up their efforts in preparation for London, saw their budgets slashed: training plans were shelved, support staff let go and athletes, desperate to continue, were forced to take out extra loans.

Hi, I'm Matt Slater and I try to shed light on what's happening behind the scenes in sport - so everything from football finance to Olympic squabbles. You can also follow me on