Hamilton goes viral
The Mole got an e-mail from McLaren's chief communications honcho Matt Bishop recently, pointing up a new attempt at viral marketing involving Lewis Hamilton's team.
They've posted a video on youtube - and you have to hand it to them, it's actually rather good.
Often, when big corporations get involved in this kind of promotion it's embarrassing.
But this one is entertaining - and it features what purports to be Lewis Hamilton driving a car using a mobile device.
Following on from Mercedes's brilliant 2007 ad in which Hamilton and then team-mate Fernando Alonso race to get to their hotel, it would appear McLaren are setting the pace in this field at least - if not, it would appear, on the track right now.
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