Why science needed the Royal Show
Filming on a farm in the sunshine is a very different experience to filming in the rain. So I was overjoyed to have to break out the sunglasses for this morning's job on a small-holding near Rugby.
We were looking at a hydroponic system developed by a Coventry company to turn dry seeds into sprouted green-grass to feed to farm animals. The company behind it is already having some success in the dusty Australian outback with large automatic units churning out three tonnes of fresh grass every day.
The idea isn't new, but Fodder Solutions believe they have the hydroponic expertise to make it work on any scale.
To launch the system here they took a stand at The Royal Show which is where I came across them. They say the show delivered some fifty solid business leads for them. Sadly that was the last Royal Show and in the future companies with ideas like this would have to target several more specific trade shows which would cost them more.
And it means there's less chance of farmers stumbling across the one new idea that could have a really big impact on their business.
I'm David Gregory, BBC Science Correspondent for the West Midlands. My first law states: "Science is the answer." There is no second law. Feel free to drop me a line: 
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