BBC Homepage beta: your feedback (#1)

Many of you have expressed opinions on whether the clock - shown here on a monitor near James' desk - belongs on the homepage.
Last week we launched a BBC Online homepage for the first time since 2009 for over a year in beta mode for public use and feedback. I published a post on the day of launch to explain the rationale behind the changes. My colleague Phil Fearnley blogged on our About the BBC blog to explain the broader BBC strategic context.
Showcasing the breadth of BBC Online on one webpage is a huge challenge. The ambition with this redesign was to create a time- and location-aware experience which allows users to quickly find what they're looking for, whilst discovering something new. It's a big change but the response has been pleasing and we're delighted with the level of engagement we're getting.
Initial response
We've opened up various routes for audiences to tell us what they think. We created a simple 'how to' guide which provided an opportunity for feedback via an online survey, and my original blog post invited feedback via comments. Alongside this, beta users have commented on Twitter via the #bbchomepage hashtag. On Twitter we were able to track real-time responses on the day of launch: following the first tweet of the day from The Guardian's @joshhalliday, 'new BBC' trended third in the UK at 11:30AM and mentions were generally positive - unprecedented for a new product launch, especially given the scale of change.
Early press coverage helped spread word also - from the Financial Times' summary of the challenges facing homepages across industry and our response to PaidContent's prediction that 'swipability' would characterise many sites' development in the future. Econsultancy acknowledged that though change of this scale often unsettles, response seemed more positive than negative in general.
As users become more familiar with change initial responses give way to more detailed and specific feedback. We've received some really constructive comments via our survey option though commenting on the BBC Internet Blog has questioned some principles of the page. There are some common themes emerging which I summarise below.
Emerging themes
Location settings
The beta represents work in progress and location setting isn't yet enabled (the page currently defaults to London). Location functionality will be introduced soon. Once enabled, a user's location will determine the nation edition that they see, and the preference will be stored via cookies. If no location preference is expressed the page will resolve via geo-IP to the relevant nation edition, with the largest city set as default location.
Beyond the web and touch screen functionality
The new homepage beta is designed for the web so isn't optimised for touch interaction; anyone viewing the product on a tablet isn't yet seeing a version created for that screen. We know from user testing that users found the carousel format "intuitive", "just like flicking through a magazine". In time, we'll be optimising the product for mobile and tablet; the interaction model will obviously lend itself very well to touchscreen 'swiping' expected on these handheld devices.



























