What should the BBC do with twitter.com slash bbc

This was one of the sessions from BeebCamp which happened recently within the BBC. It was announced that we now own the account on twitter.com, BBC but there's a real dilemma about what exactly we do with it?
We are very interested in what ideas you may have for the dilemma and so have setup the idea on ideastore. We look forward to seeing your solutions soon.

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