Title: 9 Your Label - Webisode Nine - Model Search

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The 1.Wo/Man team are getting ready for their show, the collection is nearly finished and they’re concentrating on how it’s going to look on the catwalk. They have to choose the right models to make the clothes look their best.

DIY Your Label:

Models are one of the first things to consider if you’re planning a catwalk show of your own, the right models make all the difference.

Venue:

Hold an open casting in a large space, with room for the models to practice their walk. Publicise your casting through your school/college and your friends.

Criteria:

If there are any restrictions on what you’re looking for (height, size etc.) be sure you make this clear so as not to waste anybody’s time.

Timing:

It takes roughly 5 minutes to see each model so allow plenty of time to see everyone. As you’re casting amateur models you can’t really expect them to change outfit more than twice during the show (they’ll already be in their first outfit at the start) so for a 45 outfit collection you’d need 15 models, for 30 outfits 10 models etc. A model needs a gap of around 8 outfits between each turn on the catwalk to give them enough time to change.

Interviews:

Interview each potential model first to get an idea of their personality, it’s important that you find them easy to work with. Check their waist/dress/shoe sizes and find out whether they’re ok walking in heels (if that’s what you’re planning). Think about whether your hair and makeup will work on them. Take notes!

The Walk:

Next, watch them walk. Mark out a “catwalk” on the floor and have them walk to music, watch them stop and turn.

Some good tips for your potential models:

1. Walk to the music, keep your pace regular and relaxed.

2. Always walk in the centre of the catwalk

3. Stop and stand completely still for a count of two at the end of the catwalk this is where the photographers will get their best shot.

4. When you’re passing another model on the catwalk make sure you know which side you’re passing on. Tell your models to always pass on the same side!

5. It’s difficult to hold a smile for the whole length of the catwalk so a neutral expression is best (not grumpy though).

6. Focus on a point at the back wall of the room just above the heads of the audience.

The Decision:

Once you’ve decided who you want in your show get everyone together and let them know your decision. It’s always hard to tell your potential models who’s out and who’s in, you’ll have to disappoint some. Be straightforward and explain that if they weren’t chosen it’s not because they don’t look good, it’s because you’re trying to put together the group of models who work best for your collection.