Title: 8 Your Label - Webisode Eight - Photoshoot

Videoby Blast | in fashion, behind the scenes, by blast

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The 1.Wo/Man design team are having some more problems. As Creative Director it’s up to Rose to communicate her ideas for the collection to the designers otherwise they’ll come up with designs which don’t fit her vision and the collection won’t look cohesive. Because the designers don’t really know what she has in mind they’re designing things she doesn’t like and she’s coming across as very negative. The PR team meanwhile organised a photo shoot to create some images for a “look book” and the stylists worked on hair and makeup with Kay and Isabel from the London College of Fashion.

DIY Your Label:

Your Creative Director needs to communicate their ideas clearly to the team and take the lead to avoid issues like this.

Creating a look book is a great way of publicising your collection.

Look Book Shoot:

A look book is just a set of photographs of all the outfits in your collection. Photos for a look book should be as simple and straightforward as possible. Don’t try to do anything “arty”, keep the poses and the lighting simple, it’s all about seeing the outfits clearly not creating a cutting edge magazine shoot.

A good way to achieve this simple look is to photograph each outfit as though it were on the catwalk. Mark out a “catwalk” for your model and have them walk very slowly towards your photographer at the end of the catwalk. When they reach a particular point on each walk take your shot. This way all the pictures look similar which makes your look book appear more professional.

Hair and Makeup:

The main thing to remember is that the catwalk is all about impact; you’re trying to leave a lasting impression on your audience so the hair and makeup must have the wow factor. The look you decide on has to suit your theme and has to work on a variety of models with different hair and features. Your chosen hairstyle has to be very durable too to stand up to all the quick changes backstage.