There are many different jobs you can do within the music industry. But what attributes might help you get into a role that you love?
BBC Bitesize asked some music professionals attending BBC Music Introducing Live 2019 for their top tips on the skills required to succeed in the music industry.
Joshua Alamu: I’ve had to do the courses that look into the anatomy, you study the vocal anatomy. I’ve had to study singing in itself, I’ve had to study performance, I’ve had to study production, arranging, all those different things, in order to combine those skills to help a wider variety of singers. So I think “The more skills that you can accrue, the better.”
Catherine Anne Davies: As well as some technical skills, in terms of paying attention in Physics, to understanding how sound waves are constructed. Erm, and I think that’s why historically it’s often been seen as such a male-dominated side of the industry that that girls haven’t been thought of as being interested in Physics, but I just don’t think that’s true at all.
Alice Woods: Digital skills are so important because everything now is on social media, and that’s how we do the majority of our advertising, so, erm you know, Facebook ads, paid banners on websites, erm you know, even down to SEO and things like that, so “building those digital skills is really important as well.” Erm, and then it’s just really music and creativity.
Paul Epworth: You need to kind of know that it’s about teamwork, so you have to work well with other people. And you have to be sensitive to people so that you’re not shutting their ideas down and telling them, you know… Your ideas aren’t necessarily right, so you can help encourage other people to to put forward their ideas because ultimately the best ideas will always, will always win out, you know. Other skillsets, erm… stamina.
Trevor Nelson: You’ve got to be warm, friendly. You’ve got to be real. And if that’s not your personality, it’s not the job for you, seriously.
Hayley Smith: It’s such a fast-paced environment, so “organisation is key”. You just have to juggle so much.
Joshua Alamu: The passion for it I think is where it starts. The passion to serve other people, I think it starts with that.
Lauren Down: Rugged determinism. It’s a really hard job, you’ve gotta take… it takes all hours, all the day and you’ve gotta really really kind of want and love it. And and kind of, there’s a lot of problems that get thrown at you all the time, so you have to be prepared, you know, to work through those.
Ray Pope: Like, are you creative? Have you got a good work ethic? Can you get out of bed on time? You know, some of the basic things are actually still the most fundamental. Are you going to be reliable? “Do you love music? Are you obsessed with it?” That’s what I’m looking for. And also genuinely a lot of it is about personality. Can you work with other people? Cos it’s nice to be important, but it’s more important to be nice.
Do you love music? Are you obsessed with it? That’s what I’m looking for. – Ray Pope
Five top tips on the skills required to succeed in the music industry:
1. Passion for the job
Vocal coach Joshua Alamu says: “The passion for it is where it starts. The passion to serve other people… And the more skills that you can accrue, the better.” Ray Pope is head of talent acquisitions at Universal Music. She says creativity is good, but most importantly: “Do you love music? Are you obsessed with it? That’s what I’m looking for.”
2. Resilience
It helps if you are able to handle setbacks. Lauren Down is managing director at End of the Road Festival. She says: “It’s a really hard job, it takes all hours, all the day, and you’ve got to really want and love it. There are a lot of problems that get thrown at you all the time, so you have to be prepared to work through those.”
3. Digital skills
DJ and promoter Alice Woods says: “Digital skills are so important because everything now is on social media, and that’s how we do the majority of our advertising… Facebook ads, paid banners on websites, even down to SEO and things like that, so building those digital skills is really important.”
4. Organisational skills
Hayley Smith is a music executive at ITV. She says: “It’s such a fast-paced environment, so organisation is key. You just have to juggle so much.” Head of talent acquisitions, Ray says: “Have you got a good work ethic? Can you get out of bed on time? Some of the basic things are actually still the most fundamental.”
5. Teamwork
DJ and broadcaster for BBC Radio 1 Xtra and BBC Radio 2, Trevor Nelson, says: “You’ve got to be warm, friendly. You’ve got to be real. And if that’s not your personality, it’s not the job for you.” Ray adds: “Genuinely a lot of it is about personality. Can you work with other people? Because it’s nice to be important, but it’s more important to be nice.”

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