
Sir Alan challenges them to create a new brand identity for a healthy breakfast cereal, shoot a commercial and then present to a high-flying advertising firm.
Kimberly heads up team Ignite, but was it wise to go with Philip's idea for a Pants Man cartoon character? Team Empire, headed up by Kate, go for a treasure theme and create Captain Squawk, a pirate parrot, but does their commercial cut it?
As one team sails to victory, the other hits an all time low in the boardroom.

Watch Ben's hilarious imitation of Sir Alan as he tells the girls about his experience in the boardroom last week


Watch Philip performing his pants song 'n' dance. Lorraine is not convinced

Watch Kate's upbeat team plan their commercial, while Kimberly's miserable team are busy bickering


Watch director Kate deal with a potentially disastrous situation

Watch Mona tackling Kimberly over her criticisms as they run through their presentation

Watch Ignite get a wake up call when they present their new brand to the hard-nosed advertising execs

Watch Noorul hiding out in the garage and Philip singing his Pants Man jingle

Watch Sir Alan making his final decision on who's to blame for the failure of the task

Watch an emotional Kimberly talking about how Philip or Lorraine should have been fired


Look at classic images of the candidates in action on the advertising task

Love birds, these two certainly are not. For the second week running they've squabbled throughout the task

The candidates are showing a surprising flair for music and this week keep breaking into song

Hilarious highlights from this week's advertising task

Watch as comedienne Jenny Eclair puts her own stink on the failing idea of Pants Man

Watch Captain Squawk and Pants Man in action in the teams' breakfast cereal commercials

Watch Kate's team sweeping into victory, leaving Kimberly and Pants Man to face Sir Alan

Watch this exclusive interview with Kimberly where she discusses her team-mates and the Pants Man fiasco


Watch Philip, Mona and Lorraine heading to the pub to try and flog their skeleton

The candidates have ten items to value and sell but can they weed out the gold from the junk?

Can you predict who's going to be fired? Comedian Rufus Hound talks us through the Apprentice Predictor

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