Kirsty Cleaver

Kirsty's weekly update

The Final: Kirsty Drip drops and doesn’t stop

Kirsty was teamed up with Zoe as a joint Project Manager and then given the task of creating a new brand of bottled water. Brainstorming the target market with Zoe and a team of ex-candidates, they decided to target the teenager demographic. She helped create the idea for the television advertising campaign and enthusiastically directed the shoot. Together with Zoe, Kirsty helped put together a fantastic pitch that impressed the professionals from the other water brands. When the task results were announced, Lord Sugar felt that although the pitch had gone very well, Kirsty and her team hadn’t targeted their market correctly. She, therefore, lost out on a place in the final two. Kirsty said that she was pleased with how far she had come and was leaving ‘with her head held high’.

Week 5: Kirsty is Project Manager for Instinct

Having been on the losing team for the past three weeks, Kirsty was keen to show that she could be a good Project Manager. After an upbeat arrival in Amsterdam, Kirsty felt that she and Tim were in a strong position, as they shared the same business style. Having selected the same product as Revolution, it was up to both teams to negotiate over who would take the higher and lower priced products. Kirsty took a risk and decided to opt for the high-end products that would bring in more revenue, but were not compatible with the retail stores Lord Sugar had selected. This gamble paid off, as not only did she find herself in the winning team and through to the final, she also helped to break an Apprentice record by producing £39,700 worth of sales!

Week 4: Kirsty goes it alone in the world of art

Having proved she could work on her own initiative during the cupcake task, it was decided that Kirsty should meet the artists and secure the artwork on her own. However, Kirsty's abrupt sales skills weren't to the liking of all in the world of art and unfortunately she lost out on Tom Lewis the 'urban artist' for whom both teams had pitched. Admitting she wasn't 'big on art' herself, she appeared more comfortable putting the exhibition together than selling the artwork. Finding herself alongside Hannah and Tim in the losing team she managed to fight for her place and return to the candidate's house.

Week 3: Kirsty’s left feeling frustrated

Kirsty played an important role during the market research for the cupcake challenge. With Rhys appearing unsure of what to do, she stepped forward and gathered some vital information on pricing for the team. As the task developed Kirsty continued to be the most dominant of the pair and later admitted to feeling frustrated at Rhys’ lack of input. Once the team’s loss was revealed, Kirsty escaped an invitation to the boardroom leaving Rhys, Hannah and Tim to battle it out.

Week 2: Kirsty’s practical approach is left unheard

Kirsty’s idea for a collapsible storage unit was soon eclipsed by Hibah’s games unit suggestion. In an effort to please everyone, Adam combined both ideas to create “Flex ‘n’ Store”. When Emma suggested making the product out of cardboard Kirsty voiced her reservations, but the team went ahead regardless and, as a result, went on to lose the task.

Week 1: Kirsty shows her potential for pitching

Kirsty demonstrated a knack for forward planning with her agreement on and insistence that the girls should “be prepared” by pricing all of their cheese before heading to the market. This group decision proved to be one of the keys to the team’s success. Kirsty also showed a flare for market trading, impressing customers with her informed sales pitch.

About Kirsty

Kirsty is a self-confessed sports fanatic with an interest in “pretty much any sport”. Her first job was as a waitress in her parents’ restaurant where she served breakfast before school. Kirsty still works there, but is now much more involved in running the family business.

Come back here each week for an update on Kirsty's performance on Junior Apprentice.