Work continues at the stadium, with seats now being fitted

It was claimed Scottish and Newcastle was in sponsorship talks over the ground, which will be home to Swansea City FC and the Ospreys rugby team.

But the company said talk of it becoming the John Smith's Stadium after one of its best known beers was misleading speculation.

The city council said the search for a sponsor was continuing.

Scottish and Newcastle, which makes John Smith's, said it had one meeting about stocking the bars at the ground, which is due to open next summer.

Due to commercial sensitivity it is not appropriate at this stage to give any further information Swansea Council

The council, which dropped the working name White Rock in July, said it would not name names until a deal was done.

Some fans still maintain the 20,000 all-seater ground should not have a corporate name.

But a council spokeswoman said: "The capital budget for the stadium includes an assumed income from the selling of naming rights.

"The council has formally appointed agents to market this opportunity.

"This process is ongoing and confidential due to its commercial sensitivity, therefore it is not appropriate at this stage to give any further information."

Meanwhile, a campaign to reserve the centre stand at Swansea City's current home, the Vetch Field, has not got off to the best of starts.

Fans want to preserve the Vetch stand, which dates back to 1913

It was suggested it could be taken down and rebuilt brick for brick at the Museum of Welsh Life at St Fagans, Cardiff.

But museum managers said they did not have the room.

Organisers of the 1912-2005 Vetch Field Project are still determined to find it a home.

Committee member Tudor Evans said: "We feel the case for inclusion is very strong, bearing in mind the stand is the oldest of its type in Wales dating from 1913 and has remained relatively unchanged.