Blue were set to headline the Rosehill Pop Festival

The Rosehill Festival was due to take place at Slebech, near Haverfordwest, on August Bank Holiday Monday.

Organisers were hoping to attract up to 18,000 people but an application to the council's licensing committee was withdrawn at the last minute.

Although it attract opposition from some, others say such events are desperately needed in the county.

If I want to go and see a major concert usually Cardiff is the nearest place Bill Davies

Slebech Community Council and a number of local residents had objected to the application made by Fun Time Entertainment Limited.

There were concerns about traffic congestion, litter and disruption in a rural area.

Funtime say escalating costs of staging the event, including policing costs, are behind the move to cancel the concert.

It states: "Funtime very much regret that due to contributing factors including escalating costs of necessary infrastructure and emergency services, the festival will not take place.

"All tickets already purchased will be refunded in full.

"We apologise for any disappointment and inconvenience caused. "

Girls Aloud were another big name act on the bill

The organisers thanked Pembrokeshire council and Dyfed-Powys Police for their help and support.

A second music festival new to Pembrokeshire - the Celtic Blue Rock Community Arts Festival - will be going ahead on 7 August.

Although on a much smaller scale to Rosehill - around 30 up-and-coming bands will play on three stages at Trefawr on the border between Pembrokeshire and Carmarthenshire.

Organising committee chairman Bill Davies said such events were needed in Pembrokeshire - both for residents and the many summer visitors.

"If I want to go and see a major concert usually Cardiff is the nearest place," he said.

Mr Davies said the demand for events like the Celtic Rock festival was evident.

"It is drawing considerable attention," he said.

"The open air aspect is quite a draw - although that depends on the weather.

"We are hoping to have a full capacity - we've got quite a large kids area so we are hoping to attract families during the day with an older audience in the evening.