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Last Updated: Wednesday, 26 May, 2004, 12:07 GMT 13:07 UK
Recycling message video trial
Rubbish
It is hoped that the film will encourage more recycling
A trial to see if a specially made film will encourage people living in Newport to recycle more rubbish is underway in the city.

Around 200 homes have been given the video featuring BBC Wales wildlife presenter Iolo Williams.

A comparison will be made on whether the levels of recycling done by the households changes after watching the video.

But the idea has been met with some scepticism from people taking part.

The 20-minute film, called 'Talking Rubbish' was produced by Quality of Life Environment and Sustainability (Quest) for Newport Council and has been distributed to households in Rogerstone and Maindee/Victoria.

The film focuses on how to reduce the amount of rubbish going to landfill and encourages more recycling.

Iolo Williams
The film is presented by Iolo Williams

Arwyn Harris, who runs Quest said that the film was produced after research showed people wanted a different way of getting information about waste management.

Presenter Iolo Williams welcomed the trial.

"At a time when we have doom-mongering films about the dangers of our throwaway society we are still facing a lack of environmental awareness and a lack of action by some households," he said.

"Thousands of people are still throwing out all of their rubbish with no thought of the consequences - this behaviour must change before we all have to pay a heavy penalty, financial or otherwise.

"The Talking Rubbish video is an experiment to educate people on putting their rubbish to more productive ends," he added.

The film was very good but it didn't really tell me anything I didn't already know
Kathrin Soden, householder

But Kathrin Soden, who is taking part in the trial said she did not think a video was the best way to get information to the public.

"The film was very good but it didn't really tell me anything I didn't already know and to be honest I felt like they were preaching to the converted because I already do a lot of recycling," she said.

"I watched it with two of my neighbours and we did enjoy it but we were all a bit cynical about the effectiveness of a film in giving information out because a lot of elderly people don't have video players.

"It is certainly strikes me as a very novel way of getting the message out but I'm not sure it is going to be that successful in delivering the message about recycling," she added.

The trial takes part over a two month period and comparisons of audits measuring the amount of recycling done from the 200 households will be undertaken to assess the success of the video on attitudes towards recycling.


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