By Eben Leonard BBC Wales News Online

The new Cardiff City stadium

A bid to win the support of fans from the cradle to the grave with a cr�che at the new Cardiff City stadium is being planned.

The club would be one of the first football league sides to have a child care facility.

Chiefs at City want to see parents taking advantage of the new cr�che for match days - but strict rules would be enforced.

If it goes ahead, parents would be able to leave their small children at the cr�che while they enjoy a game.

There is no doubt about our ambition and this isn't lip service David Temme

"We don't want people dropping off their kids and picking them up four and a half weeks later," said chief executive David Temme.

"We would have to have some kind of simple screening, perhaps for season ticket holders," he added.

The �100m stadium, with seating for 30,000 fans rising to a possible 60,000, would also include a retail park, hotel and health spa.

Mr Temme added: "Quite a lot of facilities would be included in the new stadium - there's learning through football and football in the community.

"This is just another one of those things, it's an opportunity to have a cr�che," he said.

"We don't want to be a dumping ground for people working shifts in the area, we're not for that," he said.

"A new stadium has to pretty family-friendly, we have to have a level of customer services," added Mr Temme.

The Cardiff City master plan

He accepted the family-friendly image is a world away from the perception that City has a 'hard' image.

He said the club aims to follow the successes of Sunderland, Newcastle United and Manchester City which have firm roots in the community.

"We want to replicate that here in Cardiff," he said.

Derby County also offers a cr�che facility for fans which is based in the city centre.

As well as attracting prospective new fans, Cardiff City is already doing work with young children.

The Ninian Park club employs teachers to enhance their community work.

City is aiming high with hopes pinned on the club eventually reaching the Premiership with a stadium to be proud of.

"There is no doubt about our ambition and this isn't lip service," added the chief executive.

He said the idea has already won the backing of owner Sam Hammam.

The Welsh assembly has decided not to scrutinise the plan which is aimed at getting started next year.