The image of Rhyl have suffered

Now the 'Rhyl going forward' report, commissioned by Denbighshire Council and Welsh Development Agency, aims to tackle the resort's image.

Its author Professor Peter Lloyd, found local people were too quick to look at the down side- of a run down holiday resort, instead of its potential as a regional shopping centre.

Offering an outsider's view, he points out that three large supermarkets are enjoying good business in Rhyl, and also praises the shopping centre.

The council now aims to use the information to build on the strengths of the town, and spark regeneration.

Denbighshire Council's Iwan Prys Jones said that money has been put aside specifically to deal with the resort's image.

He also revealed that steps were being taken to deal with some of the dereliction in the town.

Bishop's warning

The proposals come just a few days after the Bishop of St Asaph publicly defended Rhyl during a Sunday sermon.

He warned that its label as a crime hotspot could "stigmatise" the town and said he was "dismayed" by recent adverse publicity.

"The more you stigmatise the community, the more the negative label sticks," said Rt Rev Davies.

"The town has its problems, but the other side to Rhyl needs to be told."

He added: "There is strong community spirit in Rhyl, but it needs encouraging."