The Allports own two shops in Gwynedd

Allports is the first Welsh winner of the competition in its 14-year history.

Owners John and Sarah Allport won over the panel of 14 experts in the final presentation by hiring an Elvis impersonator to hand out information.

The panel, which included last year's winner, Les Manning from Crewe, awarded Allports full marks for "product, passion and presentation".

It-girl Tara Palmer-Tomkinson presented the award to the winners.

Fierce competition

Competition organiser, Malcolm Large from Seafish, claims that the competition was particularly fierce this year.

"Last year, our fish and chip shops sold more than 273 million meals, making it the UK's number one dish - ahead of 'pretenders' like curries, burgers and pizzas," he said.

"Allports Fish & Chip Shop represents the very best of our industry, which is meeting the demands of a new generation of fish and chip lovers."

The Allports bought their first shop in Porthmadog in 1988 and have twice won annual awards for being the best fish and chip shop in Wales.

They opened the 35-seater Pwhelli restaurant in July 2000, and describe the restaurants as the "home of great chips for over 10 years".