Fans include actress Joely Richardson

His collection featured fantastic feather creations and rhinestone-encrusted jump-suits delighting the star-studded audience who included Kylie Minogue, Mick Jagger and comedienne Tracey Ulman.

Supermodel Helena Christiansen opened the spectacular show sweeping down the gold runway followed by celebrity models Jodie Kidd, Jacquetta Wheeler and face of the moment Elizabeth Jagger.

In a dazzling finale the spellbound audience were covered in a glamorous shower of gold as the show ended.

Macdonald screened his show from the London Fashion Week on www.iceshowbiz.com at 1815 BST on Monday.

The designer - whose client list includes Spice Girls Mel B and Victoria Beckham, model Kate Moss, and actress Joely Richardson - claimed he was "the first of Britain's hottest designers to embrace new media into the fashion world in this way."

Kylie Minogue is among Macdonald's client list

Macdonald said that he sets out to sell "sex on legs" and the skimpy dress he designed for dressing Kelly Brook for the Snatch film premiere last year seemed to testify to that.

The dress, which was cut so high it showed her underwear, won the actress a prize for both best and worst outfit of 2000 in a poll of Heat magazine readers.

But Macdonald's designs are not restricted to the rich and famous. He has also designed clothes for the Marks & Spencer Autograph collection.

He is among 140 designers from around the world who will be showcasing their latest collections during the six-day extravaganza based at the Natural History Museum.

Despite his jet-set lifestyle, Macdonald has never forgotten his roots which remain firmly in the south Wales valleys.

He returned to his native Merthyr Tydfil in June last year as special guest at an exhibition at his former school, Cyfartha High.