About 120 jobs will go over the next three months but the company said it hopes to redeploy some of them in its retail outlets.

A company spokesman said the plans would mean that some of the contact centre functions would be relocated elsewhere.

The move will affect staff working in the St Vincent Street centre.

A spokesman said: "As our business matures, we have realised we need to create more opportunities for face-to-face contact with our customers.

Firm commitment

"Over the next year we plan to dramatically increase the number of 3 stores which will enable customers to engage directly with our business.

"A consultation process is already in place, and we have a firm commitment to re-deployment.

"Where it is not possible to find re-deployment opportunities within 3, we will be working in partnership with Scottish Enterprise and other relevant partners to help find roles for employees wherever we can."