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Last Updated: Monday, 8 January 2007, 17:40 GMT
VisitScotland to shut London base
Welcome sign
VisitScotland said the money saved would be spent on marketing
The organisation which promotes tourism in Scotland is to close its offices in London in order to save money.

VisitScotland's Trafalgar Square base will be shut in March, making a saving of �500,000, a spokeswoman said.

VisitScotland said that since 1996, the number of walk-in visitors fell from 300,000 to 50,000 a year. In 2006, only 600 bookings were made via the office.

However, the decision to close its visitor centre and tourism information centre has been criticised by the SNP.

The 600 bookings made annually through the office is equivalent to more than �800 for each booking, VisitScotland claimed.

'Biggest market'

It said the money which would be saved from the closure would be spent on other forms of marketing and promotion.

However, the SNP's tourism spokesman said he was "baffled" by the decision and called on the organisation to rethink its plans.

Pete Wishart MP said: "Tourists from England are our biggest market outwith native Scots and as such we should be looking to grow our market share from England.

"Following the closure of this office, VisitScotland will have no physical presence in London.

"We will also therefore lose the opportunity to attract vital foreign tourists to Scotland who use London as a gateway to further destinations."




SEE ALSO
Winter tourism campaign underway
20 Dec 06 |  Highlands and Islands
New record for Scottish tourism
25 Oct 06 |  Scotland
Ten-year tourism plan announced
07 Mar 06 |  Scotland

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