Pedestrians and drivers are the focus of the safety campaign

The force has been concerned at the extent of alcohol-related accidents.

About 90 pedestrians have been killed or injured in the last three years in the Fife Police area.

Revellers have also once again been urged not to drink and drive. So far, 568 offenders have been caught in Fife this year - up 29 on 2004.

Police, as part of the Time2Act scheme, have urged revellers to leave their cars at home and take public transport or taxis.

'Danger zone'

Superintendent Bob Farmer said he was very concerned about drunk pedestrians.

"The statistics don't tell the true story of the impact on families and this is what we're trying to get through, that one fatality is one too many," he said.

"They are a danger to themselves and to drivers who have to take evasive action.

Mr Coutts was knocked down after being out drinking

"Everyone responds to alcohol in different ways. When they are becoming unsteady on their feet they are in the danger zone if they walk home.

"My advice is go out and enjoy yourself but don't get drunk."

The campaign, which includes a survey of drink-drivers, also uses a video, posters and beer mats to drive home the message.

The campaign has been supported by John Coutts, of Cowdenbeath, who lost his son John, 39, last February.

He was hit by a car walking along the B921 Kinglassie Road in the dark wearing dark clothing. Mr Coutts had been drinking for much of the day.

Mr Coutts senior said: "People always think it will never happen to them - but in John's case it did and it is such a waste of a life.

"I am appealing to anyone going on a night out not to even consider walking home after having too much to drink.

"Get a life, take a taxi or public transport - before it is too late."