The wristbands promote road safety

Four people have died on Fife's roads since April, including a child.

Police hope the 2,000 cherry-red wristbands, which cost �1 and feature the slogan "Say No to Risk", will help make Fife's roads safer.

The money raised will go towards the Fife Pass Plus initiative, a police-supported scheme which aims to make new drivers safer drivers.

Jane Greer, Fife's road safety manager, said: "Everyone's wanting wristbands this year - like the Make Poverty History wristband.

"Here is an opportunity to support a local campaign which aims to make Fife a safer place for drivers, passengers, pedestrians and cyclists, in fact anyone who uses the Kingdom's roads.

By wearing this wristband, we hope people of all ages will have taken on board the message that they must act responsibly Jane Greer Fife Police

"The wristbands aren't just for young people, although we all know that young people are putting themselves at risk by the behaviour they adopt near roads.

"By wearing this wristband, we hope people of all ages will have taken on board the message that they must act responsibly."

She added: "For pedestrians responsible behaviour is they must look before they cross, not run across the road, and they should use pedestrian crossings where they are available.

"For drivers and passengers responsible behaviour means always wearing your seatbelt, thus reducing the chance of becoming an in-car missile and injuring others if you're involved in a crash."

Ms Greer added that leaflets outlining the dos and don'ts of safe and responsible behaviour are being given out with every Say No to Risk wristband.

"It is hoped that this campaign will make people think more about their safety and as a result the roads in Fife will be safer," she said.