The campaign has been welcomed by anti-racism groups

The Scottish Executive's One Scotland, Many Cultures campaign aims to identify racism in the workplace.

Communities Minister Margaret Curran said the campaign, entering its second phase, had clearly "struck a chord" with young people.

The Commission for Racial Equality in Scotland said public institutions and individuals must stand up to racism.

Mrs Curran, said: "We now want to encourage everyone to speak out if racist behaviour or language offends them and to challenge those who think it is acceptable to undermine people's race and culture, at work or anywhere else.

"We are targeting young people in this phase of the campaign because we want to encourage them to speak out against bigoted and discriminatory behaviour.

Quite simply, not only is it morally and legally right to tackle racism, it is good for business Iain McMillan CBI Scotland

"This campaign aims to give people the confidence to say that there is no place for racism in Scotland and it is just as unacceptable at work as it is anywhere else."

The minister said she was discussing the best way to deliver race equality with a range of statutory and voluntary agencies and communities.

The campaign will run across Scotland for one month using billboard and bus shelter sites, radio advertising and programming and water cooler cups in 750 Scottish offices.

Maureen Fraser, head of the Commission for Racial Equality in Scotland, said it welcomed the campaign's focus on racism at work.

'Cultural diversity'

"The campaign underlines the need for everyone in Scotland, our public institutions as well as all individuals to play an active part in challenging racial discrimination and helping to build a fair and just Scotland," she said.

Iain McMillan, director of CBI Scotland, said: "We fully support the aims of this campaign. Quite simply, not only is it morally and legally right to tackle racism, it is good for business."

The Scottish Refugee Council also backed the move.