Mr Milburn said the prime minister will unveil Labour's latest pledge card

Tony Blair will unveil a pledge card as he goes to Labour's spring conference in Gateshead later this week.

Election co-ordinator Alan Milburn said the pledges would include policies aimed at helping individual families.

Tory co-chairman Liam Fox said Mr Blair was just interested in votes and not in issues that mattered to voters.

'Interactive'

"After eight years of talk and just months before an election, Tony Blair now wants people to believe he is going to keep his word," he said before adding that people realised the UK was "heading in the wrong direction".

Mr Milburn said Labour's "interactive" approach to the campaign would help stimulate people's interest in politics and drive up voter turnout.

Voters will be able to register on Labour's website so they can receive details of the pledges as soon as they are published and ministers, including Mr Blair, will take questions sent by text, phone and email.

Cabinet members are also supposed to be cold-calling people from Labour's call centre in Gosforth to discuss their concerns - though this is not expected to include Mr Blair.

'Clear terms'

Mr Milburn said: "Our spring conference will not just be a gathering of the party faithful, but a place where Labour will reach out to the rest of the country.

"People know there is a choice coming and they care about the outcome.

"People want to know, what are you going to do for me? New Labour's pledges will answer that question in very clear terms."

Mr Milburn added that Labour had "delivered" on their pledges from 1997 and 2001.

"We will deliver on our 2005 pledge to take Britain forward, not back."

Lesson from America?

The latest pledge card has been predicted to focus on issues like childcare, education and health.

There is speculation as whether it will include a commitment not to raise income tax.

Mr Milburn would only say: "The issues we will want to campaign on are issues of genuine public concern. They are issues around the economy and public services."

The former health secretary said Labour had studied the use of modern communications in last year's US presidential election.

"In the weeks ahead, we will continue to use the Internet as a way of generating debate and involvement, learning from the detailed study we have made of the way the US presidential candidates used e-mail and the web during the race for the White House," said Mr Milburn.

A general election has been widely predicted to take place on 5 May.