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Tuesday, 12 March, 2002, 19:13 GMT
Pop Idol 'no substitute for politics'
Will Young at the Pop Idol finals
Some observers say politics can learn from TV shows
Politics on TV will never be like Big Brother or Pop Idol, but that does not mean the BBC should stop serious political coverage, a Labour peer has argued.

Lord Lipsey said there is a risk that the BBC could cast aside in-depth programmes "in a desperate attempt to get hold of young people".

The concerns were raised as the peer, a former Downing Street special adviser, rejected claims that the BBC was biased against Eurosceptics.

The BBC is currently looking at new ideas on how to boost political coverage and attract more younger viewers.

Young viewers

Figures show news viewing has been declining since 1993, with the numbers of viewers under the age of 44 dropping by a quarter.

Recent research for the BBC found that many young people did not watch or listen to any political coverage at all.

Lord Lipsey warned of the dangers of asking the young what they wanted.

He praised the "established and excellent serious programmes" currently produced, including BBC One's On The Record.

'Never a mass activity'

"They may not be watched by many people, but the people who watch them do so with very great appreciation," said Lord Lipsey.

"Politics, alas, is never going to be Big Brother, Pop Idol or a mass audience activity.

Lord McNally
Lord McNally says the BBC must educate and inform
"But that does not mean the BBC should not continue its well-established tradition of serious political coverage," he said.

The BBC New Politics Initiative, led by Sian Kevill, wants to bring new programme ideas to TV screens by the end of the year.

Teams developing new ideas for BBC political coverage will focus on uniting different parts of the BBC to tackle politics.

It hopes to appeal to the under-45s, and will use drama and online services.

Ms Kevill has said: "We want to refresh political coverage with innovative and creative new thinking."

The BBC's approach for the future was backed in the debate by Labour peer Baroness Gibson of Market Rasen.

"There are new ideas for a new political programme designed to appeal to the under-45s," she said.

Interactive services were also being developed to explore how to attract audiences to political debate, she said.

Drama dimension

Conservative peer Baroness Anelay of St Johns said the review of political programmes had "stirred up passions on the issue".

Dramas such as a UK version of US series the West Wing would be welcome, she said - but would be no substitute for informative political programmes.

Lady Anelay complained Panorama had been "shunted into the graveyard slot on Sunday evenings" and was worried that other programmes might not continue.

Liberal Democrat Lord McNally welcomed the BBC's internal review but said the corporation would only win "friends in the battles ahead" by fulfilling its duty to educate and inform.

But he also pointed to new initiatives that were bearing fruit.

Europe worries

"BBC Online had 25 million hits during the general election," he said. "That is a most impressive use of new technology."

The Lords debate on Monday night was triggered by Conservative peer Lord Pearson of Ranoch, who said new research had shown that the BBC gave little coverage to those advocating withdrawal from the European Union.

Former Tory Chancellor Lord Lamont said the BBC was not deliberately biased - but sometimes "mindlessly" followed conventional thinking, including on Europe.

But Lord Lipsey, himself a Eurosceptic, said Lord Pearson's concern was not about impartiality, but because the BBC did not share his views on Europe.

See also:

11 Mar 02 | UK Politics
'BBC's Europe bias must be checked'
12 Mar 02 | UK Politics
'Web can break Whitehall monopoly'
26 Feb 02 | TV and Radio
Davies' vision of BBC's future
26 Feb 02 | TV and Radio
New regulation plans for BBC
04 Feb 02 | TV and Radio
Jowell warns BBC over politics
15 Oct 01 | TV and Radio
BBC news move 'halts decline'
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