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Monday, 17 December, 2001, 23:20 GMT
Tory millions failed to stop defeat
William Hague on the election campaign trail
Money could not prevent another Conservative defeat
The Conservatives' massive general election defeat came despite the party spending around �1.5m more than Labour in the run-up to the June polls, new figures show.

The Tory election campaign cost �12.8m compared to the �11.1m spent by Labour and the �1.4m bill run up by the Liberal Democrats.

Election spending
Conservatives: �12.8m
Labour: �11.1m
Lib Dems: �1.4m
The figures have been released by the Electoral Commission as part of new rules forcing political parties for the first time to show how much they spent on their campaigns.

Advertising was the biggest cost for all three main political parties in a campaign which included Labour's depiction of William Hague with Margaret Thatcher's hairstyle.

The Tories, whose campaign included pictures of children turning to crime while classrooms lay empty, spent nearly �4.5m on adverts, a total topped by Labour's �5m.

Labour election poster image
This poster of Hague was part of Labour's campaign
William Hague's frenetic helicopter journeys across the UK were part of a �1.5m Tory transport bill, eclipsing the �786,000 spent by Labour and the Lib Dems' �673,000.

Mail shots were another big campaign price tag for the two largest parties, as was sending unsolicited material to voters.

The Electoral Commission figures also show the UK Independence Party spent �749,000 on its campaign, and public sector Unison also forked out �775,000 in the pre-poll push.

Costs for the Scottish National Party's campaign have yet to be unveiled because the SNP failed to meet the six-month deadline for submitting figures.

A party spokesman blamed an "administrative delay" and, pledging to lodge the figures shortly, said the SNP had "nothing to hide".

See also:

02 Dec 01 | UK Politics
'My image hurt election bid' - Hague
04 May 01 | UK Politics
Labour outguns Tories on donations
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