Almost half the girls and two out of five boys in the same age group eat confectionery at least once a day

Angela McComb Health Promotion Agency

"Poor eating patterns can lead to poor dental health and an increased risk of conditions such as heart disease, some cancers, obesity and diabetes.

"These health problems are common in Northern Ireland, even among children and young people."

She said a recent survey by the agency suggested that many children aged five to eleven had poor eating habits.

"Just over one in 10 of the children in the survey eat the recommended five portions of fruit and vegetables per day," Ms McComb said.

"Almost half the girls and two out of five boys in the same age group eat confectionery at least once a day.

"It is therefore vital that parents are provided with the necessary information to ensure that children get all they need for healthy growth and development."

Snacks

The agency has published an information booklet for parents as part of the campaign.

Ms McComb said: "It is important for parents to be aware that healthy eating for young children is not the same as for adults.

"The booklet includes information on how to provide a healthy, balanced diet for children from one to five years, suitable snacks and drinks, feeding the vegetarian child, making the most of mealtimes and coping with fussy eaters."

The booklet is available from Central Health Promotion Resource Services in the four local Health and Social Services Boards.