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Last Updated: Friday, 25 July, 2003, 06:52 GMT 07:52 UK
Era ends in tractor city
Massey Ferguson's Coventry plant
The plant was once the largest tractor factory in the world
Manufacturing at Coventry's legendary tractor-maker Massey Ferguson comes to an end on Friday.

The company - owned by American agricultural machinery giant Agco - is closing its Banner Lane plant with the loss of more than a thousand jobs.

The last tractor rolled off the production line in December and the remaining workers will leave the factory on Friday.

The plant, which employed more than 5,000 people in the 70s and was the largest tractor factory in the world, closes after more than 60 years of production.

Lower costs

It was hoped that around a hundred workers would keep their jobs making components but a company feasibility study ruled that out.

Agco announced the Coventry closure last June and said it would concentrate tractor production on its other sites in France and Brazil which benefit from lower production costs.

Jim Brown, plant director, said: "It's a sad day.

"It's a sad day for the workers and it's a sad day for me personally.

"Massey Ferguson was the pride and joy of Coventry, making tractors famous throughout the world."

If we had tried to sustain a manufacturing facility here it would not have been efficient.
Declan Hayden
Marketing Director

"It is very disappointing to see the decline of manufacturing in Coventry."

The company will base its European headquarters in Coventry but the only tractors left will be those in the company museum.

Declan Hayden, the company's marketing director, said the decision was taken to keep the brand competitive in its world markets.

He explained: "If we had tried to sustain a manufacturing facility here it would not have been efficient.

"It would have required significant investment beyond that we now have to make.

"That would have made us less competitive and could have been damaging to even more jobs."


SEE ALSO:
Blow to tractor workers' pensions
18 Jul 03  |  Business
No reprieve for tractor workers
14 Feb 03  |  England
Massey workers hold 'action' talks
26 Jun 02  |  England



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