 The fire at the factory was blamed on halogen lights |
The firm making Branston pickle is playing down the effects of a possible "run" on the product in stores after its factory was gutted by fire. Suffolk-based Premier Foods said it anticipated customer "short-term demand" could be significant.
But the firm said it was confident it could meet holiday demand as production was due to resume at Bury St Edmunds.
"People won't have to go out and desperately buy Branston for Christmas," a spokeswoman said.
She said a run on the brand could result in current stocks - enough to cover about two weeks of sales - being sold much quicker than normal.
The company said it expected to restart some production within days and would move gradually to full production of all its products during December and January.
 Branston is just one of the products in Premier's portfolio |
It was also in talks with other manufacturers about covering production of certain products until the plant in Suffolk was fully up and running.
The factory also makes Hayward's pickles, Loyd Grossman sauces and the Waistline range.
The fire on 27 October has been blamed on halogen lights which ignited the plastic packaging on bottles.
Premier said it had insurance in place to cover material damage and the loss of profits, subject to an excess of �1m.
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