The cuts are being made at the company's one remaining UK factory, the Nile Street plant in Burslem, Stoke-on-Trent.

Doulton is shifting more of its production to the Far East.

The company laid off hundreds of people with the recent closure of its Beswick and Baddeley Green sites.

Doulton said the prices of its cheaper products were being squeezed and said the move was necessary if it was to remain competitive.

The firm said it was in talks with the unions over the redundancies, which will begin to take effect in February.