 Police hope the strategy will curb town centre crime |
Pubs and clubs in Rotherham are being told to cut back on drinks promotions in a move to reduce the number of crimes committed by drinkers. Police want to discourage venues from offering cheap alcohol in an attempt to lure more customers.
Alcohol-related crime costs ratepayers �7.5bn a year nationwide.
Rotherham licensing officer sergeant Andrew Eyre said: "This will make Rotherham town centre a safer place for people to enjoy a night out."
Cut violence
The initiative has already scored a success after two licensees agreed not to hold all-inclusive drinks promotions where customers pay one price for unlimited alcohol.
They also undertook not to offer alcohol at a cheaper price than their nearest competitor or at prices lower than those agreed by the Rotherham Pub and Club Watch Committee.
The licensees had applied for late night certificates for their venues and agreed to the conditions when they appeared before licensing justices.
Sgt Eyre said: "By asking for these undertakings when licensees apply for additional certificates we hope to cut down the number of incidents of alcohol-related violent crime."
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