No hiding place for half measures

Drinks served at festivals will also be scrutinised

Half measures and miserly pub landlords are being targeted in cider country this summer - by trading standards.

Somerset's officers have the tough task of looking out for the interests of drinkers at festivals and pubs.

Nearly one in five pints are served with a head more than the guideline maximum of 5% of the total, according to a trading standards' survey.

Officers will be looking for measurement verification marks like the crown stamp mark, required by law.

Festivals and events where glass is not used will also be checked to make sure plastic or paper cups and beer measuring instruments are being used.

Councillor Jim Mochnacz said: "The team is constantly working to protect consumer interests.

"Along with investigating rogue traders and making sure your food is safe to eat, checking you are getting the amount you pay for is another excellent example of how we do this."

Mike Benner, chief executive of the Campaign for Real Ale, said: "UK beer drinkers are short changed by �1.3m a day by being served short measured pints.

"Most licensees serve a full pint so let's root out those who for one reason or another don't."

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