 Nigel Clough was joined by a group of pupils |
Burton Albion boss Nigel Clough has thrown his support behind a major survey to tackle binge drinking among young people. The former Nottingham Forest star kicked off the survey at the City Ground where he played for nine years.
Figures show excessive drinking plays a part in almost 2,000 deaths in the East Midlands every year.
A father of two, Clough is backing the campaign to send a message to young people about the dangers of alcohol.
Alcohol abuse
Clough's father Brian managed Nottingham Forest to two European Cup wins and died in 2004 of stomach cancer having admitted a long struggle with alcohol abuse.
"It is about the youngsters and about forming the right habits early in life," Clough said.
"Hopefully they won't get problems when they get along in life a little bit."
The survey asks a range of questions including whether alcohol prices should be increased or happy hours banned.
Pupils from Nottingham's Beckett School joined Clough for the announcement of the new survey.
The cost of dealing with alcohol problems in the UK is at least �20bn, Nottinghamshire Police Chief Constable Steve Green said.
The survey, which will run from 14 February to 18 May, is available on the internet at The Drink Debate website and will be distributed to GP practices, health centres and libraries in the region.
An earlier survey showed that 23% of men and 11% of women in the East Midlands have admitted binge drinking on at least one day in the previous week.
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