 The messages will be heard in more than 40 venues across Liverpool |
Messages warning people of the dangers of drinking too much alcohol are to be played to revellers visiting toilets in bars and pubs across Liverpool. The revolutionary alcohol awareness campaign will target drinkers in more than 40 venues across the city.
Audio panels are being fitted into washrooms along with stickers in urinals and beer mats on tables - all relaying safe-drinking messages.
It is hoped the month-long campaign will help reduce binge drinking.
More responsible
Gideon Ben-Tovim, Chair of Liverpool Primary Care Trust and City Alcohol Champion said: "The latest research shows that there were 851 deaths in Liverpool attributable to alcohol while in the North West, 35% of all A&E attendances are also a result of people drinking too much.
"The industry has to be more responsible in terms of marketing its products and people need to be made aware of the damage excessive alcohol can cause."
The initiative is backed by Liverpool Primary Care Trust and Citysafe and is being launched at in the city centre on Tuesday.
Jane Thomas, Social Marketing Innovator at Liverpool Primary Care Trust, added: "Our research shows that traditional methods of campaigning aren't working so we decided to use a revolutionary new approach.
"By targeting the places where people drink we are confident that the beer mats, audio panels and urinal stickers will make people think about their actions."
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