The cost of going to the theatre has been slashed for a limited period to boost West End audiences. Cut price tickets from �10 to �35 to all of London's most popular live performances are up for grabs.
The Society of London Theatre's annual Get Into London Theatre (Gilt) campaign runs until 17 March.
Paul James, of the Society of London Theatre, said the diversity of West End shows is such that there is something for everyone.
"The beauty and uniqueness of London theatre is its size and therefore the range of different productions there," he told BBC London 94.9.
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