 80% of people in the region do not eat enough fruit, it is claimed |
Blackpool has got the final bite of a Lottery healthy eating project. The seaside resort is the 66th and final area to benefit from the �10m Five-a-Day scheme.
The initiative is aimed at encouraging families on lower incomes to eat more fruit and veg.
Blackpool has received �149,500 to develop activities such as food-growing schemes on free allotments and support the government's drive to provide free fruit to schoolchildren.
The money, which comes from the New Opportunities Fund, is the last tranche to be distributed by the Five-a-Day project.
Baroness Jill Pitkeathley, chair of the New Opportunities Fund, said: "Eating more fruit and vegetables can reduce the risk of cancer and help protect against heart disease.
"The roll-out of this imaginative scheme makes Blackpool the final are to benefit from this important programme."
Public health minister Melanie Johnston said 80% of people in the North West do not eat enough fruit and vegetables.
"With one in five men and one in four women now obese, this scheme will also help more people in the Blackpool region to eat more healthily."