 Sir Edward Elgar was born in 1857 three miles from Worcester |
Classical music stars are urging children across the country to sing a British composer's classic anthem and don an imitation moustache in the style of his trademark whiskers. Thousands of youngsters are expected to take part in the "Elgar-thon" event.
They will join in a countrywide chorus of Land of Hope and Glory, known as Britain's unofficial second national anthem, for a charity event in autumn.
The "Elgar-thon" event aims to raise awareness of Sir Edward Elgar's music among younger people, and to raise money for music therapy for children with cancer.
 |  Elgar was one of England's most influential composers who has influenced classical music worldwide  |
Cellist and composer Julian Lloyd Webber, percussionist Evelyn Glennie and young musician of the year Chloe Hanslip are launching the project at the Royal Albert Hall in London.
The organisers hope the project, which will mark the start of the Coins 4 Notes appeal, will see a record number of young people performing the same piece of music in a single week.
Speaking ahead of the launch, Mr Lloyd Webber explained the importance of making young people more aware of Elgar's work.
"Elgar was one of England's most influential composers who has influenced classical music worldwide and brought pleasure to millions," he said.
'Knock-em flat'
"It is of immense importance that our country's youngsters are aware of such a contribution to our musical heritage.
"This fantastic project will do just that and will also be a huge help to Sargent Cancer Care for Children."
Elgar was born in 1857 at Broadheath, a small village three miles from Worcester.
His father ran a music shop in Worcester and tuned pianos.
At the time he composed Land of Hope and Glory in 1901 he is said to have prophesised: "I've got a tune that will knock 'em - knock 'em flat! A tune like that comes once in a lifetime."
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