 The 'zero tolerance' approach follows a poster campaign |
Nearly 30 people were fined in the first week of a new clampdown on litter louts in Gloucester. Each was issued with an immediate �50 penalty, as part of a 'zero tolerance' campaign which began on 21 June.
Most of the offenders were caught discarding cigarettes, but some had dropped other rubbish, like drink cans.
Council Leader Mark Hawthorne said: "Our streets are not one giant ashtray and we are determined to make sure that our new get-tough message hits home."
The tough new approach follows a poster campaign and an "educational enforcement" policy, where offenders were given the chance to retrieving their litter and put it in a bin.
Income from the litter fines will be reinvested in street-care measures, possibly funding the use of "head cameras" for city rangers, to help them gather evidence when dealing with troublemakers.