The RNLI is concerned that surfers get safe equipment

Fifteen outlets will issue safety tips to anyone hiring surfing equipment in a scheme backed by the RNLI and the British Surfing Association (BSA).

Shops will only rent equipment that is suitable for a person's ability.

There have been 239 surf-related incidents in the UK this year and 40% of RNLI lifeguards callouts were surfing related last year.

'Great idea'

Shops will also check equipment regularly for damage and maintain adequate insurance.

The RNLI and BSA regularly monitor and spot-check outlets to ensure they are following the scheme's guidelines.

Kelly Keating, the RNLI's beach safety manager, said: '"There are potentially thousands of surf outlets hiring out dangerous goods.

"But equipment isn't always regularly checked for damage, and some outlets don't offer any form of safety advice, not even to novice surfers.

"As there is no regulatory authority that monitors the surf hire industry, this joint venture between the RNLI and the BSA aims to address this."

Rob Wilkins, owner of Hot Dog Surf Hire in Widemouth Bay, Cornwall, said: "I think the scheme is a great idea.

"It's really important to have such levels of conduct within the industry and the materials and support we have received as part of this scheme have been fantastic."