Police figures up to 18 June show 32 fatalities, compared to 26 for the same period last year, and just 23 for 2001.

Chief Inspector Ken Bradford said: "It is concerning, and to say 32 people have died at a rural location is horrific.

"We need to look at the location, at Cumbria, at rural roads and the question of speed.

"We also need to consider the basic wearing of seat belts, if people wear seat belts and are involved in collisions it could make a difference between life and eath.

"It is a fact that many of these fatalities involved people not wearing seat belts."

Driver education

He said the force had identified 47 acident hot spots where speed cameras had been installed.

Mr Bradford said the A6 and A696 roads gave special cuase for concern.

He said: "On gradients and sweeping bends people need to take a lot more time.

"Road improvements could make a difference but the major issue is to educate drivers - they need to take more time and care."